We also have a strong team of freelance designers and web programmers that I hire when a project requires more creatives. For our larger photo shoots, we have access to stylists, hair & make up artists, videographers, and my Sweet Sister Sue who is our lighting and photo assistant.
COPYRIGHT | CREATIVEFOOLS
We direct clients visual communication needs by creating designs
and stage photography imagery in a thoughtful, deliberate way.
[ 1995 - 2016 ]
WHAT WE DO
The Loves in My Life
Volunteering and Giving Back
GRAB THE PURPLE BAR TO SCROLL
HOVER TO REVEAL // CLICK TO NAVIGATE // SCROLL TO READ
In the mid '90s mergers, takeovers and layoffs were rampant in Silicon Valley. Frustrated with hi-tech, I decided to go after my dream of opening my own agency. In 1995, Graphic Design Express was established and my business pushed forward with me being Mommy during the day and Designer by night. It was tiring, scary but a success that led to doors opening to some of the top Fortune 500 companies in the Bay Area.
In 2001, after a successful six years, the dot.com bubble burst. Marketing budgets were cut, contacts were laid off and I had to re-evaluate my business. I stepped away from the corporate world and began targeting local businesses and wineries to survive.
Late in 2004, I began offering photography services and began shooting products for catalogs, homes for interior designers and food for restaurants.
In 2007, clients were sharing their frustration on print buying. Many were not providing their printers correct specs, which led to an inaccurate quote and ultimately a printed piece that was either subpar or they just couldn't use. I realized that the solution was to take control by adding print services as part of my project estimates. Including this service was and continues to be beneficial for both sides as I'm able to provide cost saving solutions, attend press checks and monitor quality control - all resulting in a high-end professional printed piece.
When 2009 came along, I hesitantly retired the business name Graphic Design Express. Tossing names around in my head for months finally came to a close when I chose Creative Fools. Click on the "cf" box to the bottom left of this page if you would like to read more about how and why I chose the name.
In 2010, I expanded my photography to include children, senior and family portraits and was drawn into the wonderful arena of wedding photography. With my husband by my side as the second shooter, we found a new passion in our lives.
In 2013, I began researching and testing new products & services and am happy to announce the following:
- Frames, Trim and Mats - Print Management
- Re-purposed Frames - Wedding Print Materials
- Easels & Ledges - Heirloom Album Design
- Substrates Prints & Canvas Wraps - Color Coordinating Outfits & Rooms
- Banners, Banner Shades & Posters - Virtual Frame & Room Staging
- Heirloom Albums - Custom Graphic Backgrounds
- Personalized Posters, Collages & Banners
- Online Photo Galleries
Head on over to the Products & Services pages to read detailed descriptions of each product and service.
In 2013, we revamped this website. It's intent is to be visually entertaining, informative and demonstrate to you, our clients, that we are a unique "vertically integrated" business that can offer you a variety of services.
It's been almost 25 years since I made that risky choice, but thankfully it has paid off as one of the best decisions I have made for my family and career and am beyond ecstatic about the future as we continue to evolve to address the growing needs of our current and future clients.
[ 1995 - 2014 ]
I'm the owner, Stacy Giannini, graphic designer and main photographer. My best friend and husband, Scott is our second photographer, technical go to and lighting assistant
Creative Fools was started back in 1995 with a handful of freelance print projects and a dream to grow into something bigger. Since then, there has certainly been a lot of changes and expansion within the company (see business evolution to the right). Today, it's positioned as a high caliber design agency that provides full service to a wide range of clients from hi tech to the wine industry.
Whether you're a start up organization looking for some branding and marketing assistance or an established company that needs a more comprehensive plan put together, we're ready to listen to your needs and deliver results and with every project, our communication is always clear and we believe that partnering with a design agency shouldn't be complicated so we strive to make sure that it isn't.
NOTHING BUT NIKON
70-200mm | 24-70mm | 105mm